Brandon Hibbs - Content × Marketing · Application for VERVE Fitness

THE NUMBERS

0 yrs running a fitness media business, end to end

0+ fitness brands & sports organisations served

0 countries covered - AUS · USA · ITA · UAE

2014 World Gym Australia - retained client since

Ongoing social and brand content for World Gym Australia, SNA, Elite Health & Performance, Altered Nutrition, Performax Science and more. 17 ticketed live events in 2025 and 19 already in 2026 for Natural Bodybuilding Australia, Fortitude Boxing, WNG and PGF, plus athlete documentaries and daily vlogs with Australian Champion boxers and Olympian bodybuilders.

THE REEL

Watch the work,
don't read about it.

EVENT COVERAGE · PGF × WNG

BRAND CONTENT · WORLD GYM AUSTRALIA

ATHLETE DOCUMENTARY · BOXING

PRODUCT ANIMATION · ALTERED NUTRITION

SOCIALS CONTENT

STILLS · PRODUCT & ATHLETE PHOTOGRAPHY

Athlete photography - 2025 Olympia — 2025 OLYMPIA · GISELLE

Content shoot - Elite Health and Performance — ELITE HEALTH & PERFORMANCE · 2026

Socials content photography — SOCIALS CONTENT

Athlete photography - Yava Labs, 2025 Olympia — YAVA LABS · 2025 OLYMPIA

PROOF I CAN BUILD

Off-the-shelf fell short.
So I built my own.

When no existing platform could run our pay-per-view events the way we needed, I designed and built the platform myself - Custom livestreaming, PPV ticketing, instant replays, automated email pipelines, photo and video gallery systems and more.

01Ticketing & checkoutfull ecommerce flow

02Geo-blockingbroadcast rights by region

03Account-share protectionone seat, one stream

04Gallery sales & deliveryphoto & video to inbox

SHIPPED SOLO · RUNNING IN PRODUCTION TODAY

THE ROUTE

2014 McDonald's - Team Leader

Crew to team leader. Running shifts, training staff. First leadership role.

2018 Harvey Norman - Tech Sales

Consultative, target-driven computer & technology sales.

2019 United Kingdom - Customer Service

Two years of frontline service roles while living overseas.

2021 Fitness First - Membership Consultant

High-activity gym sales. Left on a conviction: content is the strongest lead engine in fitness.

2021-NOW Fit Focus Media - Founder & Creative Director

Proved it. World Gym Australia signed as a founding client - and never left. Grew into national broadcast coverage, international productions and a platform built from scratch. Directed crews of up to 7, managed staff, and ran every commercial function myself - pricing, B2B sales, client management and support.

CAMERA REPORT - SELF ASSESSMENT

A straight read
of where I am.

Confident

Filming and producing video for products, facilities, customers and events
Product and website photography, retouched in Lightroom and Photoshop
Video editing and motion graphics in DaVinci Resolve
Ad concepting and creative direction
Social media management - Instagram, Facebook, LinkedIn, TikTok
Briefing and directing content producers and crews
AI-driven workflows for creative generation, ad variations and automation
End-to-end website and landing page builds
Shopify store management and product setup

Competent

Shopify conversion optimisation and custom page builds
Ecommerce funnel design, from checkout flows to content delivery
GA4 setup, analysis and reporting
Meta Ads Manager campaign builds
Ad-to-landing-page message matching
Commercial reporting for owners and clients

Developing

Google Ads campaign builds
Formal A/B testing programs and frameworks
Multi-channel ROAS and CAC reporting
Klaviyo and email marketing flows
Heatmap and session analysis with Clarity and Hotjar

WHY VERVE

Ready on day one.

Everything the content role needs - product and facility filming, fitout coverage, social management, ad ideation - is my current day job. On the marketing side I bring an operator's edge: for five years the funnels, checkout and analytics behind my own revenue have been mine to build and answer for, with AI doing the repetitive parts. I'm ready to do the same in-house for Verve.

Education: self-directed and applied - continuous learning across production, digital marketing, web development and AI tooling, learned by shipping real products and campaigns rather than collecting certificates.

SHOT ON OWNED KIT 3× SONY CINEMA BODIES CINE LENS SET PRODUCTION LIGHTING $80K+ OF EQUIPMENT - AVAILABLE DAY ONE

Watch the work,don't read about it.

Off-the-shelf fell short.So I built my own.

A straight readof where I am.